Nespresso, an arm of Nestlé Group in Switzerland, redefines coffee enjoyment with its groundbreaking capsule system. These machines, using precisely portioned capsules or reusable pods, deliver flawless espresso and coffee. The process involves capsule piercing and high-pressure hot water infusion, ensuring perfect brews. Nespresso maintains Swiss quality standards, producing coffee in its Swiss factories while serving coffee lovers worldwide. The commitment to quality extends to sustainability, as Nespresso strives to minimize its environmental impact. Through initiatives like recycling programs and responsible sourcing, Nespresso is dedicated to preserving coffee's future. Founded in 1975 by Eric Favre, Nespresso has evolved from an e-commerce venture to a global boutique network. Its B Corporation certification in 2022 reaffirms its dedication to both exceptional coffee and a better world.
Forge Studios collaborated with PDG Group and Veriu Hotels. This collaboration came about after a recent sustainable coffee campaign promoting Nespresso's biodegradable coffee pods. Forge Studios' creative and production directors worked closely with various stakeholders, including the hotel team, article writer Wilkinson Butler, and Nespresso's branding team. Their aim was to truly grasp the project's scope. On-site, the team used various techniques to capture the campaign's essence, with a strong focus on its environmental aspects, such as recyclability and relevant brand materials. Their work not only met the campaign's requirements but also produced additional materials for future campaigns. When Forge Studios delivered the materials, they received praise for their exceptional creative direction. Their edits, in both stylistic and straightforward publication formats, were well-received. The project's distribution earned acclaim for its ecological impact and outstanding imagery and branding.
Robyn McCann
Veriu Hotels
