Pace Development Group
Web Design & Marketing
Brought to life by ARM Architecture and Carr, the distinct horseshoe-shaped design of The Darley will be an instant architectural landmark for Melbourne. With its 14 storeys making the most of its 360-degree views, The Darley displays a deep reverence for the site’s history and its long association with the Victorian Racing Club, dating back to the 1800s.
At Forge Studio, we had the pleasure of collaborating with Pace Development, the team behind The Darley, to deliver digital marketing support and lead generation for the two-year marketing and retail campaign. Our team's expertise in the property and hospitality sectors allowed us to create a comprehensive marketing strategy that showcased The Darley's unique features and benefits to potential buyers and investors. We developed a range of digital assets including a website, social media profiles, email campaigns, and digital advertisements to drive traffic and generate leads. Our marketing efforts successfully created a strong brand identity for The Darley and generated significant interest and enquiries throughout the campaign.